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NFL reports massive title-game audiences
Cold, Hard Football Facts for January 22, 2008

(Ed. Note: This report is straight from the NFL)
 

CONFERENCE CHAMPIONSHIP GAME MOST WATCHED IN 13 YEARS

GIANTS-PACKERS MOST-WATCHED NON-SUPER BOWL TELECAST
SINCE “SEINFELD” FINALE IN 1998
 
AVERAGE OF 49.7 MILLION FANS WATCHED EACH GAME
 
VIEWERSHIP UP 10 PERCENT FROM 2006
 
Football fans across America continue to tune in to NFL games, resulting in the most watched Conference Championship weekend in 13 years.  An average of 49.7 million fans watched NFL games last weekend, the most for an NFL Conference Championship weekend since January 1995 (game-by-game comparison below) and a 10 percent increase from last season (45.0 million viewers).
 
The New York Giants-Green Bay Packers NFC Championship Game on FOX drew 53.9 million viewers to rank as the most watched non-Super Bowl program on television since the series finale of Seinfeld 10 years ago (76.3 million on May 14, 1998).
 
The NFC Championship Game posted a 15 percent viewership increase over last year’s AFC Championship Game, which was also played at 6:30 PM ET.  The San Diego Chargers-New England Patriots AFC Championship Game on CBS drew 44.8 million viewers, a three percent increase over last year’s NFC Championship Game, also played at 3:00 PM ET.
 
Following is a comparison of this past weekend and the 1994 NFL Conference Championship Games:
 
2007 NFL Conference Championship Games
 
Date & Time
Network (Game)
Viewers
Jan. 20, 2008  -- 3:00 PM ET
CBS (Chargers at Patriots)
44.8 million
Jan. 20, 2008 – 6:30 PM ET
FOX (Giants at Packers)
53.9 million
CHAMPIONSHIP WEEKEND
AVERAGE
49.7 million
 
1994 NFL Conference Championship Games
 
Date & Time
Network (Game)
Viewers
Jan. 15, 1995  -- 12:30 PM ET
NBC (Chargers at Steelers)
41.9 million
Jan. 15, 1995 – 4:00 PM ET
FOX (Cowboys at 49ers)
56.8 million
CHAMPIONSHIP WEEKEND
AVERAGE
49.9 million
 
Source: NFL & Nielsen Media Research


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